--- title: The Myth of ROI and Measuring the Intangible description: This session explores the downfalls of ROI as a performance metric for Global Mobility and the benefits of the NPS approach. image: https://www.benivo.com/hubfs/Marketing%20Images/Blog%20Images/Circle%20Images/Light%20Grey%20Circle%20Version/Resouces%20blog%20(1)-196.png --- The 2025 Top 100 AI Champions in Global Mobility [ Congratulate Them ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIIdrxZjSvBHGTRXbjzGPmhMgOmlWz%2BHtuE%2F0bw1CtkMQMqBPhlwerhIbCC0JMg%2BbG2qn8Q%2BXXIKv4lYS8MeNTgTUKDKeoGhTKfU8tWWRIh3RN2%2BzZJjNhyja6y2uvcSIUwtGEg%2FfecXRABIp4rrrlDETBD9aQVwzKsYoVUPI5wzrpIBmpAMBg85WcPHOIQLf9%2B&portalId=1187624&webInteractiveContentId=201649837081&webInteractiveId=507788446751&containerType=EMBEDDED&campaignId=51341fa0-b06d-44f8-91fb-7cc71f124ff0&pageUrl=https%3A%2F%2Fwww.benivo.com%2F&pageTitle=Benivo%3A+Relocation+Services+%2B+Mobility+Tech&referrer=&userAgent=Mozilla%2F5.0+%28Macintosh%3B+Intel+Mac+OS+X+10_15_7%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F143.0.0.0+Safari%2F537.36&hutk=be60c70c6b770dd62ed04b1622a8ea0e&hssc=163224367.3.1767889314142&hstc=163224367.be60c70c6b770dd62ed04b1622a8ea0e.1767889314142.1767889314142.1767889314142.1&pageId=78828455036&analyticsPageId=78828455036&hsfp=425688717&canonicalUrl=https%3A%2F%2Fwww.benivo.com&contentType=standard-page) [![Benivo](https://www.benivo.com/hs-fs/hubfs/Marketing%20Images/Logos/Benivo-Logo-Blue.png?width=80&height=29&name=Benivo-Logo-Blue.png "Benivo")](https://www.benivo.com/) # The Myth of ROI and Measuring the Intangible This webinar explores the downfalls of ROI as a performance metric for Global Mobility and introduces the NPS system approach and it's benefits for the profession. ## **Webinar Summary** This webinar explores the downfalls of ROI as a performance metric for Global Mobility and introduces the benefits of the Net Promoter Score (NPS) approach. Here are the Key Points we covered: - Return on Investment (ROI) has long been the holy grail of mobility programme performance - and elusive to do reliably.  - Traditional analysis also ignores personal ROI to the assignee and it's impact on their relationship to the organisation.  - A focus on Employee Experience is on the rise. Employers want their brands to represent an attractive experience and employees expect the brand to deliver on it. Mobility has an important impact on employee experience.  - Net Promoter Score offers you an approach to quantify and performance measure anecdotal benefits.  - It is built to introduce a quantitative score for feelings and emotions, on a sensitive scale that quickly reflects the impact your changes make.  - Embracing the methodology allows you to relate the performance of your mobility programme to the strength of your employer brand. - Benivo helps clients improve their NPS baselines across the talent funnel with [Spotlight for candidates](https://www.benivo.com/products/spotlight), [Destinations for relocating employees](https://www.benivo.com/products/destinations) and [Welcome+ for local new hires](https://www.benivo.com/products/welcome).   ## Want to ask more about the presentation?  Great! Please [contact us](https://www.benivo.com/contact) with your questions and we can set up a call.  ![Matthew Chic](https://www.benivo.com/hubfs/Marketing%20Images/Headshots/Headshot%20images/About%20us_Matthew%20Chic.png) Author ### [Matthew Chic](https://www.benivo.com/blog/author/matthew-chic) Created on 5-7-2018 Subscribe to our blog. ##### Engage - [Benivo for RFPs & RFIs ](https://www.benivo.com/rfps-rfis) - [Analyse Savings Potential](https://www.benivo.com/savings) - [Watch Demos](https://www.benivo.com/demos) - [Contact](https://www.benivo.com/contact) - [Create a Vendor Profile](https://www.benivo.com/vendors) ##### Social - [Benivo Blog](https://www.benivo.com/blog) - [Benivo on LinkedIn](https://www.linkedin.com/company/benivo/) - [Benivo on Facebook](https://www.facebook.com/BenivoHQ) - [Benivo on Twitter](https://twitter.com/BenivoGM) - [Benivo Shows & Recordings](https://www.benivo.com/the-view-from-the-top-benivo-podcast) ##### Company - [Mission, Vision, Values](https://www.benivo.com/mission-vision-values) - [Benivo Strategy Council](https://www.benivo.com/strategy-council) - [Leadership & Board](https://www.benivo.com/about) - [GDPR](https://www.benivo.com/gdpr) - [Data Security](https://www.benivo.com/blog/benivo-earns-iso-27001-certification) - [Careers](https://www.benivo.com/jobs) - [Anti-slavery and human trafficking](https://www.benivo.com/anti-slavery-and-human-trafficking) - [ISO 27001 Certification](https://www.benivo.com/iso-27001-certification) -   ### Blog © 2022 All Rights Reserved - Benivo | [Terms of Use](https://www.benivo.com/terms-and-conditions) | [Privacy Policy](https://www.benivo.com/privacy-policy) | [Cookies Policy](https://www.benivo.com/cookies-policy) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/1187624/Marketing%20Images/Headshots/Headshot%20images/About%20us_Matthew%20Chic.png" }, "name" : "Matthew Chic", "url" : "https://www.benivo.com/blog/author/matthew-chic" }, "dateModified" : "July 5, 2018, 3:15:41 PM", "datePublished" : "2018-07-05 15:15:41", "description" : "This session explores the downfalls of ROI as a performance metric for Global Mobility and the benefits of the NPS approach. 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