Cookies Policy

This Cookie Policy explains how Benivo Limited ("Benivo") and our affiliates use cookies and similar technologies to recognise you when you visit our Websites. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page.

Cookies set by the website owner (in this case, Benivo) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website and Subscription Service. This data is used to deliver customised content and promotions within the Benivo Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Websites and the purposes they perform. For a list of the cookies used by Benivo, please refer below. These cookies include:

  • Essential website cookies: These cookies are strictly necessary to provide you with services available through our Website.
  • Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
  • Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website are being used or how effective our marketing campaigns are, or to help us customise our Website for you.
  • Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
  • Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.

Cookies we use

Name Domain Expiry Cookie type Description
__hs_opt_out Benivo 6 months Strictly necessary This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again
__hs_do_not_track Benivo 6 months Strictly necessary This cookie can be set to prevent the tracking code from sending any information to HubSpot.
__hs_initial_opt_in Benivo 7 days Strictly necessary This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
__hs_cookie_cat_pref Benivo 6 months Strictly necessary This cookie is used to record the categories a visitor consented to.
hs_ab_test Benivo 6 months Strictly necessary This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
<id>_key Benivo 14 days Strictly necessary When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. The cookie name is unique for each password-protected page.
__cfruid Benivo end of session Strictly necessary This cookie is set by HubSpot’s CDN provider because of their rate limiting policies.
__cf_bm HubSpot 30 minutes Strictly necessary This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection.
AnalyticsSyncHistory LinkedIn 30 days Analytics Used to store information about the time a sync took place with the lms_analytics cookie
__hstc Benivo 13 months Analytics The main cookie for tracking visitors.
hubspotutk Benivo 13 months Analytics This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
__hssc Benivo 30 minutes Analytics This cookie keeps track of sessions.
__hssrc Benivo end of session Analytics Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
_ga Benivo 2 years Analytics This cookie is used to distinguish users.
_gat Benivo 1 minute Analytics This cookie is used to throttle request rate
_gid Benivo 24 hours Analytics This cookie is used to distinguish users.
_ga_<container-id> Benivo 2 years Analytics Used to persist session state.
test_cookie Google 15 minutes Functionality This cookie is used to determine if the user's browser supports cookies.
lang LinkedIn end of session Preferences Used to remember a user's language setting to ensure displays in the language selected by the user in their settings.
li_gc LinkedIn 2 years Preferences Used to store consent of guests regarding the use of cookies for non-essential purposes
lidc LinkedIn 24 hours Preferences To facilitate data center selection
bcookie LinkedIn 2 years Security Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform
bscookie LinkedIn 2 years Security Used for remembering that a logged in user is verified by two factor authentication.
_fbp Benivo 3 months Third-party This cookie is used to identify browsers for the purposes of providing advertising and site analytics services via Facebook
IDE Google 13 months Third-party This cookie is used by Google for the purpose of targeted advertising.
UserMatchHistory LinkedIn 30 days Third-party LinkedIn Ads ID syncing


How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or You may opt out by clicking here: (or if located in the European Union, by clicking here: Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.

Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at

Last Updated: 5 September 2022