---
title: Benivo's Brian Friedman on using disruptive technology for pre-boarding engagement
description: Brian Friedman, Strategy Director at Benivo, discusses how to use new tech to engage new employees in an organisation's culture before they even start. Recorded at the REBA Innovation Day 2018.
---

The 2025 Top 100 AI Champions in Global Mobility

[ Congratulate Them ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIIdrxZjSvBHGTRXbjzGPmhMgOmlWz%2BHtuE%2F0bw1CtkMQMqBPhlwerhIbCC0JMg%2BbG2qn8Q%2BXXIKv4lYS8MeNTgTUKDKeoGhTKfU8tWWRIh3RN2%2BzZJjNhyja6y2uvcSIUwtGEg%2FfecXRABIp4rrrlDETBD9aQVwzKsYoVUPI5wzrpIBmpAMBg85WcPHOIQLf9%2B&portalId=1187624&webInteractiveContentId=201649837081&webInteractiveId=507788446751&containerType=EMBEDDED&campaignId=51341fa0-b06d-44f8-91fb-7cc71f124ff0&pageUrl=https%3A%2F%2Fwww.benivo.com%2F&pageTitle=Benivo%3A+Relocation+Services+%2B+Mobility+Tech&referrer=&userAgent=Mozilla%2F5.0+%28Macintosh%3B+Intel+Mac+OS+X+10_15_7%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F143.0.0.0+Safari%2F537.36&hutk=be60c70c6b770dd62ed04b1622a8ea0e&hssc=163224367.3.1767889314142&hstc=163224367.be60c70c6b770dd62ed04b1622a8ea0e.1767889314142.1767889314142.1767889314142.1&pageId=78828455036&analyticsPageId=78828455036&hsfp=425688717&canonicalUrl=https%3A%2F%2Fwww.benivo.com&contentType=standard-page)

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## The best bits from Bill Graebel

 Bill Graebel, Owner & CEO at Graebel Companies,  discusses with Brian Friedman his career within a family business, his belief that the customer experience is going to be completely digitized and his opinion that Global Mobility is a caregiver industry, similar to healthcare, in the way that people are served in a time of need. 

[Enjoy the episode](https://www.benivo.com/the-view-from-the-top/bill-graebel)!

---

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> Nitzan Yudan, CEO, Benivo

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