--- title: A 1 hour investment to significantly improve retention by Professor Dan Cable at London Business School description: Preview Professor Dan Cable's contribution to Benivo's upcoming book on Employee Experience, “The Value of a Great Welcome - Employee Experience for New Joiners”. image: https://www.benivo.com/hubfs/Marketing%20Images/Blog%20Images/01-the-feeling-of-welcome-featured.png --- The 2025 Top 100 AI Champions in Global Mobility [ Congratulate Them ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIIdrxZjSvBHGTRXbjzGPmhMgOmlWz%2BHtuE%2F0bw1CtkMQMqBPhlwerhIbCC0JMg%2BbG2qn8Q%2BXXIKv4lYS8MeNTgTUKDKeoGhTKfU8tWWRIh3RN2%2BzZJjNhyja6y2uvcSIUwtGEg%2FfecXRABIp4rrrlDETBD9aQVwzKsYoVUPI5wzrpIBmpAMBg85WcPHOIQLf9%2B&portalId=1187624&webInteractiveContentId=201649837081&webInteractiveId=507788446751&containerType=EMBEDDED&campaignId=51341fa0-b06d-44f8-91fb-7cc71f124ff0&pageUrl=https%3A%2F%2Fwww.benivo.com%2F&pageTitle=Benivo%3A+Relocation+Services+%2B+Mobility+Tech&referrer=&userAgent=Mozilla%2F5.0+%28Macintosh%3B+Intel+Mac+OS+X+10_15_7%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F143.0.0.0+Safari%2F537.36&hutk=be60c70c6b770dd62ed04b1622a8ea0e&hssc=163224367.3.1767889314142&hstc=163224367.be60c70c6b770dd62ed04b1622a8ea0e.1767889314142.1767889314142.1767889314142.1&pageId=78828455036&analyticsPageId=78828455036&hsfp=425688717&canonicalUrl=https%3A%2F%2Fwww.benivo.com&contentType=standard-page) [![Benivo](https://www.benivo.com/hs-fs/hubfs/Marketing%20Images/Logos/Benivo-Logo-Blue.png?width=80&height=29&name=Benivo-Logo-Blue.png "Benivo")](https://www.benivo.com/) # A 1 hour investment to significantly improve retention by Professor Dan Cable at London Business School This is part of a longer chapter, which is included in the **“The Value of a Great Welcome - Employee Experience for New Joiners”**, a thought leadership compilation, edited by Benivo and published last year. The book contains contributions from 30 senior Talent and Mobility professionals and provide thought-provoking ideas and useful tips for improving the preboarding and onboarding experience for your staff. * * * ## *Article Preview* ### *By Professor Dan Cable, London Business School, Author of Alive at Work* ## ***How to significantly improve retention with a 1 hour investment*** ### *Imagine a newly minted call center employee. Someone who has jumped through all your hoops and proved themselves worthy of joining. Young, but with some work experience already. Say, late twenties.* *That chap is sitting with 11 others in a room at 9:30am, waiting for the HR manager to do the first day’s induction. Everyone’s chatting and laughing - it’s a new beginning for all of them, and they all experience that pleasant giddy relaxation of the first workday, safe in the knowledge that there won’t be any real work to do.* *Now what if I told you that there’s one question that, if you ask it and spend an hour discussing it in this group, you will decrease their first-year attrition by 32%. * *One question.* *Can you guess what it is? I wouldn’t have had a clue. And then I read William James’ Principles of Psychology.* * * * The book is now available [free for download as an eBook](https://www.benivo.com/ebook/value-of-welcome-edition-1) (you can also find it [for sale](https://www.amazon.co.uk/Value-Welcome-Employee-Experience-Joiners/dp/1916472109/ref=sr_1_1?ie=UTF8&qid=1539257246&sr=8-1&keywords=benivo&utm_campaign=Employee%20Experience%20Book%201st%20Edition&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_Bcx04cYgz8wLmgLaN4e4sC_QrhoMzAyIqZ_YLt8BTvAALk0G-Xzj5D6XL0A0roDITiHYH) on Amazon at £49.99). ![Matthew Chic](https://www.benivo.com/hubfs/Marketing%20Images/Headshots/Headshot%20images/About%20us_Matthew%20Chic.png) Author ### [Matthew Chic](https://www.benivo.com/blog/author/matthew-chic) Created on 21-1-2019 Subscribe to our blog. ##### Engage - [Benivo for RFPs & RFIs ](https://www.benivo.com/rfps-rfis) - [Analyse Savings Potential](https://www.benivo.com/savings) - [Watch Demos](https://www.benivo.com/demos) - [Contact](https://www.benivo.com/contact) - [Create a Vendor Profile](https://www.benivo.com/vendors) ##### Social - [Benivo Blog](https://www.benivo.com/blog) - [Benivo on LinkedIn](https://www.linkedin.com/company/benivo/) - [Benivo on Facebook](https://www.facebook.com/BenivoHQ) - [Benivo on Twitter](https://twitter.com/BenivoGM) - [Benivo Shows & Recordings](https://www.benivo.com/the-view-from-the-top-benivo-podcast) ##### Company - [Mission, Vision, Values](https://www.benivo.com/mission-vision-values) - [Benivo Strategy Council](https://www.benivo.com/strategy-council) - [Leadership & Board](https://www.benivo.com/about) - [GDPR](https://www.benivo.com/gdpr) - [Data Security](https://www.benivo.com/blog/benivo-earns-iso-27001-certification) - [Careers](https://www.benivo.com/jobs) - [Anti-slavery and human trafficking](https://www.benivo.com/anti-slavery-and-human-trafficking) - [ISO 27001 Certification](https://www.benivo.com/iso-27001-certification) -   ### Blog © 2022 All Rights Reserved - Benivo | [Terms of Use](https://www.benivo.com/terms-and-conditions) | [Privacy Policy](https://www.benivo.com/privacy-policy) | [Cookies Policy](https://www.benivo.com/cookies-policy) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/1187624/Marketing%20Images/Headshots/Headshot%20images/About%20us_Matthew%20Chic.png" }, "name" : "Matthew Chic", "url" : "https://www.benivo.com/blog/author/matthew-chic" }, "dateModified" : "January 21, 2019, 9:44:48 AM", "datePublished" : "2019-01-21 09:29:00", "description" : "Preview Professor Dan Cable's contribution to Benivo's upcoming book on Employee Experience, “The Value of a Great Welcome - Employee Experience for New Joiners”.", "headline" : "A 1 hour investment to significantly improve retention by Professor Dan Cable at London Business School", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/1187624/Marketing%20Images/Blog%20Images/01-the-feeling-of-welcome-featured.png" }, "mainEntityOfPage" : { "@id" : "https://www.benivo.com/blog/london-business-school-how-to-significantly-improve-retention-with-a-1-hour-investment", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/1187624/Marketing%20Images/Logos/Benivo%20Black.jpg" }, "name" : "Benivo Limited", "url" : "http://www.benivo.com" }, "url" : "https://www.benivo.com/blog/london-business-school-how-to-significantly-improve-retention-with-a-1-hour-investment" } ```