---
title: The Myth of ROI and Measuring the Intangible
description: This session explores the downfalls of ROI as a performance metric for Global Mobility and the benefits of the NPS approach.
---

The 2025 Top 100 AI Champions in Global Mobility

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## **The myth of ROI and measuring the intangible**

This webinar explores the downfalls of ROI as a performance metric for Global Mobility and introduces the benefits of the Net Promoter Score (NPS) approach.

Presented by Matthew Chic & Brian Friedman.

---

> Benivo’s interface has allowed non-technical people at Microsoft to adjust integration configurations without the need for any developers. Almost 100 people including product managers, engineers, and marketers are making decisions with data collected by Benivo.
> 
> Maria, Microsoft, UK

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