Client Story - Klaviyo

About Klaviyo

Klaviyo, a leading marketing automation platform, was on the cusp of an IPO and experiencing rapid global expansion and "aggressive hiring". This period of "hypergrowth" necessitated a shift from informal, inconsistent global mobility practices to a formalized, compliant, and employee-centric program. The challenge was to ensure everything about the program was in order for outside scrutiny, while building a program that could support significant global growth. By strategically adopting a phased approach and leveraging Benivo's integrated platform, Klaviyo successfully built a streamlined global mobility function, enabling aggressive hiring goals and enhancing the employee experience.

Global Mobility Challenge: Formalizing Mobility Amidst Rapid Growth

Prior to establishing a formal program, Klaviyo's mobility matters were handled inconsistently, with varying levels of service and a lack of centralized data and documentation. As Klaviyo approached its IPO, there was a critical need for compliance and efficiency. The "hypergrowth" phase and global expansion with a strong focus on in-person work demanded a robust relocation and mobility support system. A significant hurdle involved documenting and addressing "legacy one offs" and "inherited cases" with inconsistent policies and promises made to employees. The informal approach also led to an "inconsistent" employee experience with many escalations and slow execution.

Leveraging Benivo for Full Launch

After running an RFP, Klaviyo selected Benivo to support the full launch of their new mobility program. Benivo provided one unified platform that allowed Klaviyo to:

Systemize processes: Replacing manual workflows with automated solutions to manage contracts, assignment letters, relocation agreements, and clawbacks.
Enhance Efficiency: Integrating with Klaviyo's recruiting and HR systems to create "as many efficiencies as possible".
Provide a "Self-Service, Tech Focused" Solution: Benivo offered self-service access to information and resources, reducing inbound questions. Employees could navigate their mobility needs more independently, while retaining access to high-touch relocation support when needed.
Manage vetted vendors for temp housing and more, tracking performance and managing escalations.
Support Continuous Improvement: Klaviyo continues to use Benivo’s reporting capabilities and unified mobility data to assess program effectiveness, costs, and areas for future iteration.

The Impact: Compliance, Efficiency, and an Enhanced Employee Experience

The strategic implementation led to significant benefits for Klaviyo:

Robust Compliance: The new program ensured “complete compliance” with right-to-work regulations and documentation requirements.
Increased Efficiency and Reduced Administrative Burden: Automation and self-service reduced manual work, allowing HR to focus on strategic initiatives rather than transactional tasks.
Enhanced Employee Experience: Consistent, transparent processes gave employees clarity and choice between digital self-service and personal support.
Data-Driven Decision Making: The emphasis on data and analytics empowered Klaviyo to report on program effectiveness and build stakeholder confidence.
Scalable Solution: The mobility program was designed to scale with Klaviyo’s continued hypergrowth, supported by an agile Mobility Tech partner whose platform evolves with their needs.