
Driscoll's: A 100-Year Legacy of Quality
Driscoll’s is the global market leader in fresh berries, a fourth-generation family-owned business with a century-long heritage. With a "family" of 40,000 across nine countries, their mobility needs are diverse and high-stakes. For Driscoll’s, mobility is about moving critical talent, from C-suite executives and key growers to complex international transfers, requiring a partner that mirrors the brand's commitment to high-touch service and excellence.
The Challenge: Managing VIPs and a Home Sale Program
Managing a global mobility program requires balancing high-volume compliance with high-touch executive care. Prior to partnering with Benivo, Driscoll’s faced specific service-delivery challenges that made strategic growth difficult:
- High-Stakes Escalation Risk: In a lean mobility function, there is zero room for vendor mishaps, particularly regarding US Domestic Home Sales. Executing property transitions for VIPs and C-suite leaders is a high-anxiety process that requires a partner capable of assuming the burden of equity management flawlessly.
- The Need for a "Fine Touch": Standard relocation packages often fail to account for the nuances of executive moves. Driscoll’s required empathic support to provide a true white-glove experience for their most critical talent.
- The Administrative "Daily Grind": Logistical troubleshooting, from auditing invoices to chasing status updates across fragmented service lines, consumed time that was needed for high-level workforce planning.
- Balancing Talent & Budget: The team needed the cost-efficiency and consulting expertise to launch an "Agile Mobility" (Assignment Light) program for early-career talent, ensuring a high-quality experience within strict budget controls.
The Benivo Solution: One Unified Solution for Relocation Services + Mobility Tech with High-Touch VIP Support
To transform Driscoll’s mobility experience, Benivo implemented a high-touch Relocation Services model that replaces transactional "firefighting" with a unified, empathic service delivery. Benivo’s relocation consultants manage the moves and act as the single point of contact for VIPs and Executives, including managing the home sale program. By centralizing the management of Relocation, Tax, and Immigration, Driscoll’s successfully shifted from managing minutiae to overseeing a strategic global program.
- Expertly Managed Home Sale Program: Driscoll’s utilizes Benivo for its comprehensive US Domestic Home Sale offering. Benivo manages the full complexity of property transitions and equity management, providing expert counseling that removes the stress of the sale so executives can focus on their new roles immediately.
- VIP Excellence through "Counselor" Care: For C-suite moves where "good enough" is never enough, Benivo’s High-Touch Relocation Consultants deliver a true white-glove experience. These consultants provide proactive guidance, delivering updates before they are even requested, and manage the "fine touch" required to translate complex executive needs into actionable instructions for the supply chain.
- Supply Chain Accountability: Benivo acts as the central point of accountability for the entire supply chain. The platform ensures that VIP moves are clearly flagged across the vendor network, ensuring every touchpoint, from household goods to home sale, is executed with executive-level priority, even when using client-preferred vendors.
- Launching "Agile Mobility": Benivo’s consulting team co-designed Driscoll’s "Assignment Light" program. This self-initiated, "Compliance + Core" model allows younger employees to move internationally and share global knowledge without the heavy overhead and administrative burden of traditional, legacy expat packages.
The Results: Transformation from Firefighting to Strategy
By prioritizing empathic, high-touch service and specialized home sale management, Benivo transformed Driscoll’s mobility program from a reactive, transactional function into a proactive, strategic powerhouse:
- 9.25/10 Employee Satisfaction Score: A direct reflection of the seamless interplay between Benivo’s intuitive platform and the expertise of our high-touch relocation consultants, whose empathy and attentiveness have earned exceptional feedback from Driscoll’s employees.
- Flawless Executive Home Sales: Successfully managed multiple C-suite home sales with zero escalations. Benivo assumes the complex burden of property transitions and equity management, ensuring a seamless experience for top-tier talent.
- One Unified View: Replaced "portal fatigue" with a single source of truth. Driscoll’s now maintains centralized visibility across all service lines, maintaining specialist relationships with their own preferred vendors while gaining the agility of a fully integrated ecosystem.
- Elimination of the "Invisible Tax": Automated invoice auditing and expense management have removed the administrative burden from the mobility team’s daily schedule. By leveraging Benivo’s fintech capabilities, employees are reimbursed within a single business day (or even minutes), ensuring junior staff never "subsidize" relocation costs.
- Strategic Capacity & Partnership: With the "daily grind" of logistical troubleshooting automated, the mobility lead successfully shifted focus to high-value executive reporting and workforce planning, directly supporting the CEO’s vision of global talent fluidity.
The relocation consultants are very, very good and attentive to detail, providing updates without me even asking on these VIP cases. I’ve been impressed with the high-touch service. Benivo has been a great help with our Home Sale program, managing the complex details so our executives don't have to.
Mark Bicocchi - Global Mobility Program Manager, Driscoll's
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